Številke

Bibliografija osebe. Seznam zajema vsa gradiva in ne le tista, kje je oseba mentor.

Doktorska dela (1)

1. Maja Arslanagić-Kalajdžić: Dyadic perspective on marketing accountability and customer perceived value in business relationships

Magistrska dela (6)

1. Jasmina Šahinpašić: Digital marketing strategies and tools in public education institutions
2. Ena Radončić: The role of marketing in building the resilience of local governments to crises
3. Nadija Hadžijamaković: Social media as a tool for public institutions' marketing enhancement
4. Irhad Radončić: Digital marketing in public enterprises in Bosnia and Herzegovina
5. Lamija Zulčić: Artificial intelligence and digital marketing
6. Ena Radak: The role of employer branding for attracting and retaining the best employees

Druga dela (3)

1. Maja Arslanagić-Kalajdžić, Selma Kadić-Maglajlić, Jasmina Dlačić, Vesna Žabkar: "We go together"
2. Živa Kolbl, Adamantios Diamantopoulos, Maja Arslanagić-Kalajdžić, Vesna Žabkar: Do brand warmth and brand competence add value to consumers?
3. Živa Kolbl, Maja Arslanagić-Kalajdžić, Emmanuella Plakoyiannaki, Adamantios Diamantopoulos: Marketing communications of brand-related stereotypes and consumer responses