In the diploma we mainly focused on the logotype, branding and brand. We researched logos in fashion, especially logos of luxury, sports, low-cost and Slovenian fashions brands. Mainly we researched, how logo affects a certain brand and how fashion brand logos change over time.
In the experimental part, we first researched logo trends. Written down some hypotheses and with the help of a survey, researched what kind of logos people like the most, what are most important things when they are buying clothes and how much more money are they willing to pay for branded clothes.
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