Logotipi modnih znamk

Jereb, Ana (author), Košak, Karin (mentor)

V diplomski nalogi smo se osredotočili na pojme logotip, znamčenje in blagovna znamka. Raziskali smo logotipe v modi, zlasti logotipe luksuznih, športnih, nizkocenovnih in slovenskih modnih znamk. V prvi vrsti nas je zanimalo, kako vpliva logotip na določeno blagovno znamko in kako so se logotipi modnih znamk spreminjali v času. V eksperimentalnem delu smo najprej raziskali trende logotipov, si zastavili hipoteze in s pomočjo ankete raziskali, kakšni logotipi so ljudem všeč, kaj jim je na oblačilih najbolj pomembno in koliko več so pripravljeni odšteti za znamčena oblačila.

• Language: Slovenian
• Keywords: logotip, blagovna znamka, znamčenje, logotip znamk, moda
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2023
• PID: 20.500.12556/RUL-151797
• Publication date in RUL: 20.10.2023

Secondary language

• Language: English
• Title: Fashion brand logos

Abstract

In the diploma we mainly focused on the logotype, branding and brand. We researched logos in fashion, especially logos of luxury, sports, low-cost and Slovenian fashions brands. Mainly we researched, how logo affects a certain brand and how fashion brand logos change over time. In the experimental part, we first researched logo trends. Written down some hypotheses and with the help of a survey, researched what kind of logos people like the most, what are most important things when they are buying clothes and how much more money are they willing to pay for branded clothes.

• Keywords: logotype, brand, branding, logo brand, fashion