20.500.12556/RUL-151797 Logotipi modnih znamk Fashion brand logos V diplomski nalogi smo se osredotočili na pojme logotip, znamčenje in blagovna znamka. Raziskali smo logotipe v modi, zlasti logotipe luksuznih, športnih, nizkocenovnih in slovenskih modnih znamk. V prvi vrsti nas je zanimalo, kako vpliva logotip na določeno blagovno znamko in kako so se logotipi modnih znamk spreminjali v času. V eksperimentalnem delu smo najprej raziskali trende logotipov, si zastavili hipoteze in s pomočjo ankete raziskali, kakšni logotipi so ljudem všeč, kaj jim je na oblačilih najbolj pomembno in koliko več so pripravljeni odšteti za znamčena oblačila. In the diploma we mainly focused on the logotype, branding and brand. We researched logos in fashion, especially logos of luxury, sports, low-cost and Slovenian fashions brands. Mainly we researched, how logo affects a certain brand and how fashion brand logos change over time. In the experimental part, we first researched logo trends. Written down some hypotheses and with the help of a survey, researched what kind of logos people like the most, what are most important things when they are buying clothes and how much more money are they willing to pay for branded clothes. logotip blagovna znamka znamčenje logotip znamk moda logotype brand branding logo brand fashion true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2023-10-20 09:00:36 2023-10-20 09:00:37 2023-10-21 03:45:46 0000-00-00 00:00:00 2023 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 96750 17927.pdf 17927.pdf 1 9B57E683E4AE22701A6AB61EC4A4B1C3 9a82e4120bcc3c13f268cc8ba8d2d3c058553c9720208acb7465fd0b1ef003de 5f7e7271-6f16-11ee-b452-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=176860 17928.pdf 17928.pdf 1 4567DCFA70BE92F6FFCA5ED05B22EDBD 8628fa224fadc7e393dca2c059aa7ad151afce7413fa9db68fabaa564c447d22 5f808315-6f16-11ee-b452-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=176861 17929.pdf 17929.pdf 1 40700056B87165880FBF4AF48F8E573C 5cb3efb6ec53785baa4a049e2d74700b9fda3cc59a8439e4946c0f698eb1f85d 5f81a375-6f16-11ee-b452-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=176862 Naravoslovnotehniška fakulteta 0 0 0