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Vpliv kampanje korporativnega komuniciranja na ugled podjetja : magistrsko delo
ID
Lalić, Špela
(
Author
),
ID
Žabkar, Vesna
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/lalic4845.pdf
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Language:
Slovenian
Keywords:
blagovne znamke
,
identiteta podjetja
,
image
,
družbena odgovornost
,
konkurenca
,
poslovno komuniciranje
,
case study
,
Zavarovalnica Triglav
Work type:
Master's thesis
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[Š. Lalić]
Year:
2016
Number of pages:
III, 75, 9 str.
PID:
20.500.12556/RUL-91761
UDC:
339.13
COBISS.SI-ID:
23347686
Publication date in RUL:
11.05.2017
Views:
1138
Downloads:
145
Metadata:
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:
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Secondary language
Language:
English
Title:
The impact of a corporate communication campaign on corporate reputation: the case of Zavarovalnica Triglav
Keywords:
trademarks
,
corporate identity
,
image
,
social responsibility
,
competition
,
business communication
,
case study
,
Zavarovalnica Triglav
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