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Vpliv kampanje korporativnega komuniciranja na ugled podjetja : magistrsko delo
ID Lalić, Špela (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/lalic4845.pdf This link opens in a new window

Language:Slovenian
Keywords:blagovne znamke, identiteta podjetja, image, družbena odgovornost, konkurenca, poslovno komuniciranje, case study, Zavarovalnica Triglav
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[Š. Lalić]
Year:2016
Number of pages:III, 75, 9 str.
PID:20.500.12556/RUL-91761 This link opens in a new window
UDC:339.13
COBISS.SI-ID:23347686 This link opens in a new window
Publication date in RUL:11.05.2017
Views:1229
Downloads:154
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Secondary language

Language:English
Title:The impact of a corporate communication campaign on corporate reputation: the case of Zavarovalnica Triglav
Keywords:trademarks, corporate identity, image, social responsibility, competition, business communication, case study, Zavarovalnica Triglav

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