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Izboljševanje zadovoljstva in zvestobe strank z uvajanjem koncepta verige vrednosti : magistrsko delo
ID
Arh, Meta
(
Author
),
ID
Žabkar, Vesna
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/arh3983.pdf
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Language:
Slovenian
Keywords:
trženje
,
odnosi s strankami
,
zadovoljstvo
,
lojalnost
,
modeli
,
veriga vrednosti
,
case study
,
trgovinsko podjetje
Work type:
Master's thesis
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[M. Arh]
Year:
2009
Number of pages:
III, 90 str., 17 str. pril.
PID:
20.500.12556/RUL-40888
UDC:
339.138
COBISS.SI-ID:
19066342
Publication date in RUL:
10.07.2015
Views:
1659
Downloads:
287
Metadata:
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Secondary language
Language:
Unknown
Keywords:
marketing
,
customer relationship
,
satisfaction
,
loyalty
,
models
,
value chain
,
case study
,
commercial enterprise
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