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Izboljševanje zadovoljstva in zvestobe strank z uvajanjem koncepta verige vrednosti : magistrsko delo
ID Arh, Meta (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/arh3983.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, odnosi s strankami, zadovoljstvo, lojalnost, modeli, veriga vrednosti, case study, trgovinsko podjetje
Work type:Master's thesis
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Arh]
Year:2009
Number of pages:III, 90 str., 17 str. pril.
PID:20.500.12556/RUL-40888 This link opens in a new window
UDC:339.138
COBISS.SI-ID:19066342 This link opens in a new window
Publication date in RUL:10.07.2015
Views:1809
Downloads:297
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Language:Unknown
Keywords:marketing, customer relationship, satisfaction, loyalty, models, value chain, case study, commercial enterprise

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