We live in a world, where the market is full of products from different manufacturers, so it is very important that they are as identifiable as possible. A company is determined by its own identity which is expressed by its corporate image and visual presentation on the World Wide Web. Creating a corporate identity requires a lot of effort, time, and it takes several years before success is visible.
In the first part of thesis, we investigated the concepts of corporate identity, reviewed and analyzed competitive characters of companies. In this section we studied and used the Adobe Illustrator CS5. We created elements of visual image and placed them in the main application of wine labels. We determined the rules of usage for company sign.