Identiteta podjetja in spletna stran

KOŠAK, NATAŠA (author), Bovcon, Narvika (mentor)

Ker živimo v času, ko je trg nasičen z izdelki različnih proizvajalcev, je pomembno, da so ti na trgu čim bolj prepoznavni. Podjetje je določeno s svojo identiteto, ki jo izraža tudi njegova celostna grafična podoba, poleg tega pa je pomembna vabljiva predstavitev na svetovnem spletu. Oblikovanje identitete podjetja zahteva veliko truda in časa, uspešnost pa je vidna šele po nekaj letih. V prvem delu diplomskega dela smo raziskovali pojme identitete podjetja in naredili pregled ter analizo znakov konkurenčnih podjetij. V tem sklopu smo preučili in uporabljali orodje Adobe Illustrator CS5. Oblikovali smo elemente celostne grafične podobe in jih umestili v glavno aplikacijo vinskih etiket. Določili smo tudi pravila uporabe znaka podjetja. V drugem sklopu smo spoznali aktualne tehnologije za oblikovanje interaktivne spletne strani HTML5, CSS3 in JavaScript s knjižnico jQuery. Z omenjenimi tehnologijami smo ustvarili spletno stran za resnično podjetje Vinogradništvo Štemberger.

• Language: Slovenian
• Keywords: Identiteta podjetja, Celostna grafična podoba, Adobe Illustrator, HTML5, CSS3, JavaScript, jQuery
• Work type: Bachelor thesis/paper
• Organization: FRI - Faculty of Computer and Information Science
• Year: 2014
• PID: 20.500.12556/RUL-30070
• Publication date in RUL: 19.12.2014

Secondary language

• Language: English
• Title: Corporate Identity and Web Site

Abstract

We live in a world, where the market is full of products from different manufacturers, so it is very important that they are as identifiable as possible. A company is determined by its own identity which is expressed by its corporate image and visual presentation on the World Wide Web. Creating a corporate identity requires a lot of effort, time, and it takes several years before success is visible. In the first part of thesis, we investigated the concepts of corporate identity, reviewed and analyzed competitive characters of companies. In this section we studied and used the Adobe Illustrator CS5. We created elements of visual image and placed them in the main application of wine labels. We determined the rules of usage for company sign. In the second part, we learnt about the latest technologies for creating interactive websites HTML5, CSS3 and JavaScript with jQuery library. With these technologies, we have created a website for an existing company, Vinogradništvo Štemberger.

• Keywords: Corporate identity, Visual image, Adobe Illustrator, HTML5, CSS3, JavaScript, jQuery