Primerjava oblačnih sistemov za upravljanje s strankami

REMIC, ANJA (avtor), Batagelj, Borut (mentor)

V diplomskem delu bo razvidno, kako je videti računalništvo v oblaku. Opisan bo sistem za upravljanje s strankami (angl. Customer Relationship Management, CRM), ki ga sestavljajo štirje tipi. Vsi tipi bodo opisani z najpomembnejšimi lastnostmi ter s predstavitvijo, za kakšno podjetje naj bi bil pomemben kakšen tip. Odnosi med strankami in podjetjem so zelo pomembni zaradi dolgotrajnosti sodelovanja med njimi in zaradi rednih prihodkov. Zanimivo je, kako posluje podjetje brez sistema CRM in kako posluje podjetje, ki CRM uporablja dnevno. Prikazane bodo podrobnosti petih faz implementacije sistema CRM. Predstavljeni bodo glavni ponudniki sistemov CRM. Osredotočili smo se na njihovo prodajo, storitve in marketing v oblaku. Za vsakega ponudnika bodo naštete tudi prednosti in slabosti. Nekateri ponudniki imajo tudi partnerje v Sloveniji. Za konec smo naredili enostaven sistem CRM s pomočjo orodja Salesforce.com, ki bi bil primeren tudi za uporabo na fakultetah.

• Jezik: Slovenski jezik
• Ključne besede: Računalništvo v oblaku, sistem CRM, Salesforce.com, primerjava sistemov CRM
• Vrsta gradiva: Diplomsko delo/naloga
• Organizacija: FRI - Fakulteta za računalništvo in informatiko
• Leto izida: 2014
• PID: 20.500.12556/RUL-29619
• Datum objave v RUL: 29.09.2014

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Comparison of cloud customer relationship management systems

Izvleček

In the theses it will be shown how cloud computing looks like. Customer relationship management (CRM) system consisting of four types will be described. All types will be represented by their most important properties and what type would be important for which company. Relationships between customers and companies are very important because of long-lasting cooperation between them and regular income. It is interesting how a company operates without CRM system and how a company that uses it daily. Details of the five stages of the implementation of CRM system will be explained. The main providers of CRM systems will be described. Focus will be on their sales, service and marketing in the cloud. For each provider pros and cons will be listed. Some providers also have partners in Slovenia. At the end we have made an easy CRM system with Salesforce.com that could be used by faculties.

• Ključne besede: Cloud computing, CRM system, Salesforce.com, CRM system comparison