Exploring color attractiveness and its relevance to fashion

Kodžoman, Duje (avtor), Hladnik, Aleš (avtor), Pavko-Čuden, Alenka (avtor), Čok, Vanja (avtor)

Many studies have been conducted on the phenomenon of color preference, with the aim of identifying the key color preferences. Most of the previous studies have been placing blue in the most preferred position and green-yellow in the least preferred position. This study was conducted online and aims to showcase new color preference trends in the digital age. The colors selected for this study were based on the colors most frequently mentioned in previous color studies. Here, we show an evaluation using 14 Pantone colors as stimuli on the sample of (N = 146) participants based on pairwise adjectives (attractive-unattractive). Principal component analysis and other multivariate statistics were used to examine participants' color attractiveness. In addition, gender and age were examined to determine if they had an impact on color attractiveness ratings. Results show that participants tend to prefer distinctive colors (black, pink, yellow), but there are slight differences in preferences that could be related to the influence of gender and age.

• Jezik: Angleški jezik
• Ključne besede: attractiveness, color preference, emotion, fashion design
• Vrsta gradiva: Članek v reviji
• Tipologija: 1.01 - Izvirni znanstveni članek
• Organizacija: FS - Fakulteta za strojništvo ; NTF - Naravoslovnotehniška fakulteta
• Status publikacije: Objavljeno
• Različica publikacije: Objavljena publikacija
• Leto izida: 2022
• Št. strani: Str. 182-193
• Številčenje: Vol. 47, iss. 1
• PID: 20.500.12556/RUL-176204
• UDK: 535.6:391
• ISSN pri članku: 0361-2317
• DOI: 10.1002/col.22705
• COBISS.SI-ID: 68548867
• Datum objave v RUL: 25.11.2025

Gradivo je del revije

• Naslov: Color research and application
• Skrajšan naslov: Color res. appl.
• Založnik: Wiley
• ISSN: 0361-2317
• COBISS.SI-ID: 27690496

Licence

• Licenca: CC BY 4.0, Creative Commons Priznanje avtorstva 4.0 Mednarodna
• Povezava: http://creativecommons.org/licenses/by/4.0/deed.sl
• Opis: To je standardna licenca Creative Commons, ki daje uporabnikom največ možnosti za nadaljnjo uporabo dela, pri čemer morajo navesti avtorja.

Sekundarni jezik

• Jezik: Slovenski jezik
• Ključne besede: privlačnost, barvna preferenca, čustva, modno oblikovanje

Projekti

• Financer: ARIS - Javna agencija za znanstvenoraziskovalno in inovacijsko dejavnost Republike Slovenije
• Številka projekta: P2-0213
• Naslov: Tekstilije in ekologija