20.500.12556/RUL-176204 Exploring color attractiveness and its relevance to fashion Many studies have been conducted on the phenomenon of color preference, with the aim of identifying the key color preferences. Most of the previous studies have been placing blue in the most preferred position and green-yellow in the least preferred position. This study was conducted online and aims to showcase new color preference trends in the digital age. The colors selected for this study were based on the colors most frequently mentioned in previous color studies. Here, we show an evaluation using 14 Pantone colors as stimuli on the sample of (N = 146) participants based on pairwise adjectives (attractive-unattractive). Principal component analysis and other multivariate statistics were used to examine participants' color attractiveness. In addition, gender and age were examined to determine if they had an impact on color attractiveness ratings. Results show that participants tend to prefer distinctive colors (black, pink, yellow), but there are slight differences in preferences that could be related to the influence of gender and age. attractiveness color preference emotion fashion design privlačnost barvna preferenca čustva modno oblikovanje true false true Angleški jezik Slovenski jezik Članek v reviji 2025-11-25 09:29:47 2025-11-25 09:29:48 2025-12-19 03:51:08 0000-00-00 00:00:00 2022 0 0 Str. 182-193 iss. 1 Vol. 47 2022 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 535.6:391 0361-2317 10.1002/col.22705 68548867 Kodzoman..._-_Exploring....pdf Kodzoman..._-_Exploring....pdf 1 2E5E2D1941085663FA9A5A730EB9817C a6c0d5fa091444b49da8295c7462ae46d6cfc1671182a250179ef6fd0ff7ad40 d65a59a8-c9d9-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=222467 https://onlinelibrary.wiley.com/doi/10.1002/col.22705 1 8b4dc2b5-c9d8-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=222466 Fakulteta za strojništvo Naravoslovnotehniška fakulteta 0 0 0