Abstract
This thesis presents the procedures and principles involved in producing a promotional video
for marketing purposes. The increasing presence of companies on the internet and social media
requires effective forms of communication, with video content proving to be highly successful
in reaching and engaging potential customers. The theoretical part of the thesis explores the
importance of video marketing and its historical development, emphasizing the role of video in
contemporary marketing strategies.
The practical part provides a detailed description of the production process of a promotional
video, from planning and pre-production to filming, post-production (editing, color correction,
sound design), and publishing on the YouTube platform. The technical and software tools used
in the process are presented, along with the strategy for publishing and distribution. The result
is a comprehensive overview of the creative and technical workflow, offering companies
practical guidelines for the effective use of video marketing in achieving their business
objectives.
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