20.500.12556/RUL-173662 Izdelava promocijskega videa za uporabo v digitalnem marketingu Production of a Promotional Video for Digital Marketing V diplomskem delu so predstavljeni postopki in načela izdelave promocijskega posnetka za marketinške namene. Vedno večja prisotnost podjetij na spletu in družbenih omrežjih zahteva učinkovite oblike komuniciranja, pri čemer video vsebine dokazano dosegajo in pritegnejo največ potencialnih kupcev. Teoretični del naloge obravnava pomen video marketinga in njegov zgodovinski razvoj, s poudarkom na vlogi videa v sodobnih marketinških strategijah. Praktični del zajema podroben opis izdelave promocijskega posnetka, od načrtovanja in predpriprave do snemanja, postprodukcije (montaža, barvna korekcija, dodajanje zvoka) ter objave na spletnem portalu YouTube. Predstavljena je uporabljena tehnična in programska oprema ter strategija objave in distribucije. Rezultat je celovit pregled ustvarjalnega in tehničnega procesa, ki ponuja podjetjem praktične usmeritve za učinkovito uporabo video marketinga pri doseganju poslovnih ciljev. Abstract This thesis presents the procedures and principles involved in producing a promotional video for marketing purposes. The increasing presence of companies on the internet and social media requires effective forms of communication, with video content proving to be highly successful in reaching and engaging potential customers. The theoretical part of the thesis explores the importance of video marketing and its historical development, emphasizing the role of video in contemporary marketing strategies. The practical part provides a detailed description of the production process of a promotional video, from planning and pre-production to filming, post-production (editing, color correction, sound design), and publishing on the YouTube platform. The technical and software tools used in the process are presented, along with the strategy for publishing and distribution. The result is a comprehensive overview of the creative and technical workflow, offering companies practical guidelines for the effective use of video marketing in achieving their business objectives. video marketing digitalni marketing izdelava videoposnetka snemanje postprodukcija video marketing digital marketing video production recording post-production true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-09-19 13:30:01 2025-09-19 13:30:10 2025-10-22 13:03:22 0000-00-00 00:00:00 2025 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 63134 254295555 Kuncic_David_-_Izdelava_promocijskega_videa_za_uporabo_v_digitalnem_marketingu.pdf Kuncic_David_-_Izdelava_promocijskega_videa_za_uporabo_v_digitalnem_marketingu.pdf 1 0A054FC25524954B2D601132255A33BD 8ca7b2f735103e10a5b119dc7875a2c3cd775afe0d1ad79c5f42f72c2c0daf61 d35aea70-954b-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=218297 Fakulteta za elektrotehniko 0 0 0