The thesis addresses the renewal of the business model of a carpentry company facing the challenges of business expansion and a lack of long-term strategic orientation. The purpose of the research was to develop proposals for improvements that would support the company in its further development and growth. The research employed both qualitative and quantitative methods, including an interview with the director, observation of work processes, and an analysis of documentation and accounting records, which enabled a comprehensive assessment of the current situation. Based on the findings, a renewed business model was developed using the Business Model Canvas tool, with emphasis on value proposition, sales channels, customer segments, and customer relationships. The analysis showed that the company builds its competitive advantage on tradition, quality, and the uniqueness of its products, but lags in terms of digital presence. The results confirm that the introduction of digital sales, multichannel marketing, and online ordering allows for the expansion of market reach, increased brand recognition, and easier customer access to the offer. The final findings confirm that the existing business model provides an appropriate basis for upgrading and adapting to contemporary market requirements.
|
