20.500.12556/RUL-173373 Prenova poslovnega modela manjšega mizarskega podjetja Renovation of the business model of a carpenter company Diplomska naloga obravnava prenovo poslovnega modela mizarskega podjetja, ki se sooča z izzivi širitve poslovanja in pomanjkanjem dolgoročne strateške usmeritve. Namen raziskave je oblikovati predloge za izboljšave, ki bodo podjetju v podporo pri nadaljnjem razvoju. V raziskovalnem delu so bile uporabljene kvalitativne in kvantitativne metode; izvedeni so bili intervju z direktorjem, opazovanje delovnih procesov ter analiza dokumentacije in računovodskih evidenc, kar je omogočilo celovito oceno obstoječega stanja. Na podlagi izbranih izhodišč je bil s pomočjo orodja Business Model Canvas oblikovan prenovljen poslovni model, s poudarkom na vrednostni ponudbi, prodajnih kanalih, segmentih kupcev in odnosih s strankami. Analiza je pokazala, da podjetje svojo konkurenčno prednost gradi na tradiciji, kakovosti in unikatnosti izdelkov, vendar zaostaja na področju digitalne prisotnosti. Rezultati potrjujejo, da uvedba digitalne prodaje, večkanalnega trženja in spletnega naročanja omogoča širitev tržnega dosega, krepitev prepoznavnosti ter enostavnejši dostop kupcev do ponudbe. Sklepne ugotovitve potrjujejo, da obstoječi poslovni model nudi ustrezno osnovo za nadgradnjo in prilagoditev sodobnim tržnim zahtevam. The thesis addresses the renewal of the business model of a carpentry company facing the challenges of business expansion and a lack of long-term strategic orientation. The purpose of the research was to develop proposals for improvements that would support the company in its further development and growth. The research employed both qualitative and quantitative methods, including an interview with the director, observation of work processes, and an analysis of documentation and accounting records, which enabled a comprehensive assessment of the current situation. Based on the findings, a renewed business model was developed using the Business Model Canvas tool, with emphasis on value proposition, sales channels, customer segments, and customer relationships. The analysis showed that the company builds its competitive advantage on tradition, quality, and the uniqueness of its products, but lags in terms of digital presence. The results confirm that the introduction of digital sales, multichannel marketing, and online ordering allows for the expansion of market reach, increased brand recognition, and easier customer access to the offer. The final findings confirm that the existing business model provides an appropriate basis for upgrading and adapting to contemporary market requirements. poslovni model canvas mizarsko podjetje ekonomska analiza business model canvas carpentry company economic analysis true false false [J. Žavbi] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-09-17 07:16:28 2025-09-17 07:16:33 2025-11-08 03:47:55 0000-00-00 00:00:00 2025 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 630*79 264652 249263619 51817.pdf 51817.pdf 1 29DCEC2FE03DFC9DF5129DAFB2D742A6 ad57ed1052e910828cdeed6b3e170b32e82c0ee02f56a1eec0cfe2f044f3e5ac 4f41189a-9385-11f0-9328-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=217782 Biotehniška fakulteta 0 0 0