Introduction: A business plan is a crucial element in the planning of a newly established company or in the evaluation of an existing one. It provides a comprehensive overview of various business components, from technologies to product or service marketing, while also presenting the company's operations and financial performance expectations. A high-quality and effective business plan serves as a tool for "selling" the company to investors, business clients or partners, or ultimately customers. Purpose: The purpose of this thesis is to analyze existing literature, competition, and the market, and to develop and present a business plan for the opening of an orthodontic laboratory, OrTHoLab LLC, and based on the calculations of the opening balance sheet, cost reviews, and analysis of the company's operations for the next two years, determine whether the company will operate at a profit in the first two years. We also aim to ascertain whether the company can sustain itself by manufacturing only jaw orthopedic products, considering the competition from globally renowned companies such as Invisalign, ClearSmile, etc. Research Methods: The theoretical part of the thesis employed a descriptive research method, with a review of Slovenian and English literature. The literature selection utilized Google Scholar, COBISS, and various electronic databases of the Republic of Slovenia. Key search terms included: business plan, entrepreneurship, development, and invisible orthodontic aligners. The practical part of the thesis was conducted at the Dental Clinic, Department of Dental and Jaw Orthopedics where we manufactured invisible orthodontic aligners. Results: We developed a business plan for the orthodontic laboratory OrTHoLab LLC, focusing exclusively on manufacturing jaw orthopedic devices, with an emphasis on producing removable invisible aligners. We gathered, processed, and analyzed the market the company intends to penetrate, analyzed the competitive landscape, and projected the financial results of the company for a three-year period from the start of operations. Discussion and conclusion: The results obtained indicate an initial negative financial performance of the company, largely influenced by stiff competition from globally renowned companies such as Invisalign and ClearCorrect, or larger Slovenian companies such as Interdent, VBO, Shine, etc. Only in the third year of operation would the company operate at a profit, after establishing a customer base and potentially increasing product prices.
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