Writing is vital for the transmission of thoughts, ideas and information between individuals and for the preservation of history and tradition. Typeface and film characters play a vital role in shaping the visual world and portraying emotions and motivation. The main purpose of the thesis was to design six fonts that resemble characters from selected films and place them on posters. In the theoretical part, we explored the field of typography, i.e. parts of letters, font variations and letter styles, art theories, colors, color contrasts and their meanings, and finally a little something about posters, design elements and design principles. In the experimental part, we described the materials and methods of work, where we first made a detailed analysis of individual characters from selected films. There were six and were divided into three protagonists and antagonists. Then we started sketching typefaces on graph paper and continued the work in the FontLab program, where we designed the basics of the typeface. This was followed by finishing or upgrading typefaces in Adobe Illustrator, placing typefaces on illustrated posters, and finally creating a survey based on the designed typefaces for movie heroes. We designed the survey online in Google Forms. In the results and discussion of the thesis, we presented the responses of the respondents and analyzed them in detail, and finally refuted or confirmed the three hypotheses.
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