Oblikovanje vizualne identitete dezinfekcijske komore Oboxo

Čermelj Papež, Jan (avtor), Starešinič, Marica (mentor)

V diplomskem delu je prikazan postopek oblikovanja vizualne identitete komore OBOXO za podjetje Mediline. Celotna identiteta in promocijski material sta bila oblikovana za razstavo in prikaz komore na dogodku v Dubaju (Arab Health). V konkurenčnem okolju je pomembno izstopati, zato smo velik pomen dali unikatnosti in elegantnemu videzu projekta kot celote. Diplomsko delo je sestavljeno iz teoretičnega in eksperimentalnega dela. V teoretičnem delu je opisana celostna grafična podoba, ki predstavlja sistematičen pristop k oblikovanju vizualne identitete organizacije ali blagovne znamke. Med elemente CPG spadajo: logotip, barvna paleta, tipografija, oglaševanje v tiskanih medijih, spletno oglaševanja in grafike. Vsi našteti elementi so izjemno pomembni pri oblikovanju vizualne identitete in ne smejo biti zanemarjeni. V eksperimentalnem delu smo predstavili postopke in potek izdelave letaka, plakatov, vizitke in tabele. Vsi izdelki so bili oblikovani za uporabo v tiskanih medijih. Uporabili smo Adobe Illustrator 2020, za nadgradnjo izgleda fotografij, ki so bile naknadno uporabljene kot grafike, pa Adobe Photoshop 2020. V zadnjem poglavju smo končne izdelke še podrobneje predstavili, razložili miselni proces v ozadju pri oblikovanju in pojasnili uporabo različnih elementov celostne grafične podobe.

• Jezik: Slovenski jezik
• Ključne besede: letak, plakat, tiskani mediji, vizualna identiteta
• Vrsta gradiva: Diplomsko delo/naloga
• Organizacija: NTF - Naravoslovnotehniška fakulteta
• Leto izida: 2024
• PID: 20.500.12556/RUL-161012
• Datum objave v RUL: 06.09.2024

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Visual identity design of Oboxo disinfection chamber

Izvleček

This thesis is focused on the process of designing the visual identity of the Oboxo chamber, for Mediline company. The overall identity and promotional material was designed to exhibit and display the chamber at an event in Dubai, Arab Health. In a competitive environment it is important to stand out, so we placed great importance on the uniqueness and elegant look of the project as a whole. The thesis consists of a theoretical and an experimental part. In the theoretical part the corporate visual identity, which is a systematic approach to the design of the visual identity of an organisation or brand is described. The elements of the CPG include the logo, the colour palette, typography, advertising in print media, online advertising and finally graphics. All of these elements are of paramount importance in the design of a visual identity and should not be neglected. In the experimental part, the procedures and process of creating a leaflet, poster, business card and an Ozone table is presented. All products were designed for use in print media. Adobe Illustrator 2020 was used for the majority of the products, while Adobe Photoshop 2020 was used in the case of use and enhancement of the appearance of the photographs that were subsequently used as graphics. In the last chapter, the final products are presented in more detail, explaining the thought process behind the design and explaining the use of different elements of the overall visual identity.

• Ključne besede: leaflet, poster, print media, visual identity