This thesis is focused on the process of designing the visual identity of the Oboxo chamber, for Mediline company. The overall identity and promotional material was designed to exhibit and display the chamber at an event in Dubai, Arab Health. In a competitive environment it is important to stand out, so we placed great importance on the uniqueness and elegant look of the project as a whole.
The thesis consists of a theoretical and an experimental part. In the theoretical part the corporate visual identity, which is a systematic approach to the design of the visual identity of an organisation or brand is described. The elements of the CPG include the logo, the colour palette, typography, advertising in print media, online advertising and finally graphics. All of these elements are of paramount importance in the design of a visual identity and should not be neglected.
In the experimental part, the procedures and process of creating a leaflet, poster, business card and an Ozone table is presented. All products were designed for use in print media. Adobe Illustrator 2020 was used for the majority of the products, while Adobe Photoshop 2020 was used in the case of use and enhancement of the appearance of the photographs that were subsequently used as graphics. In the last chapter, the final products are presented in more detail, explaining the thought process behind the design and explaining the use of different elements of the overall visual identity.
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