Details

Differences in the need for cognition and emotional reactions in customer perceptions in advertising of theatre production : master's thesis
ID Savushkin, Andrei (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Source URL, Visit http://www.cek.ef.uni-lj.si/magister/savushkin5335-B.pdf This link opens in a new window

Language:English
Keywords:marketing, behavioural sciences, culture, event, customer behaviour, consumer psychology, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:A. Savushkin
Year:2024
Number of pages:III, 50, 10 str.
PID:20.500.12556/RUL-158343 This link opens in a new window
UDC:659.1
COBISS.SI-ID:188409859 This link opens in a new window
Publication date in RUL:06.06.2024
Views:427
Downloads:53
Metadata:XML DC-XML DC-RDF
:
Copy citation
Share:Bookmark and Share

Secondary language

Language:Slovenian
Title:Razlike v potrebi po kogniciji in čustvene reakcije v zaznavah porabnikov glede oglaševanja gledaliških predstav
Keywords:trženje, vedenjske znanosti, kultura, dogodek, vedenje potrošnikov, psihologija potrošnika, raziskave, analiza

Similar documents

Similar works from RUL:
Similar works from other Slovenian collections:

Back