Differences in the need for cognition and emotional reactions in customer perceptions in advertising of theatre production : master's thesis

Savushkin, Andrei (author), Žabkar, Vesna (mentor)

• Language: English
• Keywords: marketing, behavioural sciences, culture, event, customer behaviour, consumer psychology, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: A. Savushkin
• Year: 2024
• Number of pages: III, 50, 10 str.
• PID: 20.500.12556/RUL-158343
• UDC: 659.1
• COBISS.SI-ID: 188409859
• Publication date in RUL: 06.06.2024

Secondary language

• Language: Slovenian
• Title: Razlike v potrebi po kogniciji in čustvene reakcije v zaznavah porabnikov glede oglaševanja gledaliških predstav
• Keywords: trženje, vedenjske znanosti, kultura, dogodek, vedenje potrošnikov, psihologija potrošnika, raziskave, analiza