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Differences in the need for cognition and emotional reactions in customer perceptions in advertising of theatre production : master's thesis
ID
Savushkin, Andrei
(
Author
),
ID
Žabkar, Vesna
(
Mentor
)
More about this mentor...
URL - Source URL, Visit
http://www.cek.ef.uni-lj.si/magister/savushkin5335-B.pdf
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Language:
English
Keywords:
marketing
,
behavioural sciences
,
culture
,
event
,
customer behaviour
,
consumer psychology
,
research
,
analysis
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
A. Savushkin
Year:
2024
Number of pages:
III, 50, 10 str.
PID:
20.500.12556/RUL-158343
UDC:
659.1
COBISS.SI-ID:
188409859
Publication date in RUL:
06.06.2024
Views:
236
Downloads:
29
Metadata:
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Secondary language
Language:
Slovenian
Title:
Razlike v potrebi po kogniciji in čustvene reakcije v zaznavah porabnikov glede oglaševanja gledaliških predstav
Keywords:
trženje
,
vedenjske znanosti
,
kultura
,
dogodek
,
vedenje potrošnikov
,
psihologija potrošnika
,
raziskave
,
analiza
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