The development of popular-scientific literature has had a profound influence on the formation of the academic-scientific terminological systems of contemporary South Slavic standard languages. It is this type of literature that affects the process of selection and terminologisation of the lexis that precedes lexicographical codification. At the same time, non-terminological use of the same expressions is taking place according to the norm of the popular-scientific style of the age. It is characterised by strategies of language use aimed at achieving certain rhetorical-journalistic and ideological effects. An analysis is presented of Anton Besenšek's book Bolgarija in Srbija (1897) and emphasis is placed on the Slovene equivalents of Bulgarian and Serbian designations of culturally specific elements and their characteristics, examined on a semantic, formal and pragmatic level.
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