Digitalisation and the development of media technologies have greatly shaken the media landscape, including printed versions of women's magazines. Today, the latter are also reproduced and published online, as they want to maintain their position in society using digital methods. In the Master’s thesis, I focus on the digitalisation of the Slovenian print magazines Cosmopolitan and Elle. I aim to find how the mentioned printed magazines work online and to what extent they use technological and communication options of the digital environment. The case study is based on quantitative and qualitative methods, whereby I analysed the readership of the magazines and website visits, and compared the content and structural characteristics of printed editions and their online versions. In one week, I also analysed the digital strategies of publishing content to their websites and Facebook and Instagram pages. The conducted research has shown that the Slovenian Elle and Cosmopolitan magazines work similarly online. However, there are numerous differences between their printed version and online work; everything from the style of headlines, content, core thematic areas, article structure and length and linguistic mechanisms. Although both magazines take advantage of the digital environment and greatly emphasise reaching out to potential readers, there is still room for improvement, especially when it comes to hypertextuality, interactivity and multimedia. Both magazines also address their readers through social networks, which could significantly influence the development and existence of women's print magazines in the future due to the possibility of direct interaction with the audience.
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