Ethically minded consumer behavior of apparel : an examination of antecedents and consequences

Hrlec Gorše, Maja (avtor), Kos Koklič, Mateja (avtor), Zalokar, Anže (avtor)

This research examines the ethically minded consumer behavior (EMCB) and its antecedents and consequences in the context of ethical clothes. Its objective is to test the relationships among the reasons for and against buying, subjective knowledge, EMCB and intention to purchase ethical clothes. The authors use survey data from 280 consumers to test the conceptual model. Support is provided for the majority of the hypothesized relationships: reasons for buying and subjective knowledge positively and reasons against buying negatively affect EMCB, and EMCB in turn positively influences the intention to purchase. Additionally, reasons against buying decrease the intention. The study also dis- cusses implications for companies.

• Jezik: Angleški jezik
• Ključne besede: marketing, consumer behaviour, sustainable development, ethically minded consumer behavior, purchase of ethical clothes, reasons for/against buying, subjective knowledge
• Vrsta gradiva: Članek v reviji
• Tipologija: 1.01 - Izvirni znanstveni članek
• Organizacija: EF - Ekonomska fakulteta
• Status publikacije: Objavljeno
• Različica publikacije: Objavljena publikacija
• Leto izida: 2022
• Št. strani: Str. 196-207
• Številčenje: Vol. 24, iss. 4, article no. 1
• PID: 20.500.12556/RUL-146678
• UDK: 339.138
• ISSN pri članku: 2335-4216
• DOI: 10.15458/2335-4216.1309
• COBISS.SI-ID: 132046339
• Datum objave v RUL: 06.06.2023

Gradivo je del revije

• Naslov: Economic and business review
• Založnik: Ekonomska fakulteta
• ISSN: 2335-4216
• COBISS.SI-ID: 268649216

Licence

• Licenca: CC BY-NC-ND 4.0, Creative Commons Priznanje avtorstva-Nekomercialno-Brez predelav 4.0 Mednarodna
• Povezava: http://creativecommons.org/licenses/by-nc-nd/4.0/deed.sl
• Opis: Najbolj omejujoča licenca Creative Commons. Uporabniki lahko prenesejo in delijo delo v nekomercialne namene in ga ne smejo uporabiti za nobene druge namene.

Sekundarni jezik

• Jezik: Slovenski jezik
• Ključne besede: trženje, vedenje potrošnikov, trajnostni razvoj