The development of the Internet and its arrival in our households in the 90s turned our lives upside down, so to speak. The many changes it brought and the resulting ever-increasing digitization also covered the way of getting to know partners. The development of web portals and apps meant, at least in theory, that it was easier to meet partners for people who in the real world have a problem approaching someone they like, and often also an additional option for those who have no problems with this in everyday life. However, this type of meeting other people also meant the creation of new identities, a greater importance of self-presentation, and most probably also changes in the sphere of intimacy. The master thesis analytically describes the characteristics of advertisements on the largest Slovenian dating portal Ona-on.com, namely the differences between the sexes in the length of the advertisements, the way of self-presentation, the desire for a family, and the influence of the level of education achieved in regards to determining the criteria for the kind of partner users want to meet. The sample contains 100 advertisements, 50 men and 50 women profiles. The profiles were analyzed in August 2022, when a male and a female profile was also created on the portal.
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