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Zaznava slovenskih porabnikov blagovne znamke Starbucks pred vstopom na slovenski trg : magistrsko delo
ID Filipič, Lucija (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/filipic4638-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, vedenje potrošnikov, nakup, odločanje, blagovne znamke, Starbucks, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[L. Filipič]
Year:2022
Number of pages:III, 68, 9 str.
PID:20.500.12556/RUL-139272 This link opens in a new window
UDC:366
COBISS.SI-ID:116253699 This link opens in a new window
Publication date in RUL:01.11.2022
Views:516
Downloads:42
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Secondary language

Language:English
Title:Slovenian consumers' perception of the Starbucks brand prior to their market entry
Keywords:marketing, consumer behaviour, purchasing decision making, brands, Starbucks, research, analysis

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