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Zaznava slovenskih porabnikov blagovne znamke Starbucks pred vstopom na slovenski trg : magistrsko delo
ID
Filipič, Lucija
(
Author
),
ID
Žabkar, Vesna
(
Mentor
)
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URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/filipic4638-B.pdf
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Language:
Slovenian
Keywords:
trženje
,
vedenje potrošnikov
,
nakup
,
odločanje
,
blagovne znamke
,
Starbucks
,
raziskave
,
analiza
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[L. Filipič]
Year:
2022
Number of pages:
III, 68, 9 str.
PID:
20.500.12556/RUL-139272
UDC:
366
COBISS.SI-ID:
116253699
Publication date in RUL:
01.11.2022
Views:
642
Downloads:
66
Metadata:
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Secondary language
Language:
English
Title:
Slovenian consumers' perception of the Starbucks brand prior to their market entry
Keywords:
marketing
,
consumer behaviour
,
purchasing decision making
,
brands
,
Starbucks
,
research
,
analysis
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