Get fit with Eva is a brand name of young entrepreneur. She specialises in various types of
exercise and nutrition counseling. It has its premises in Ljubljana, Vič called Smart Gym. In
addition to classic exercises, she also offers EMS exercises or electrical muscle stimulation. In
the thesis work we will present the process of creating a corporate graphic image for a company
that the client has not yet had. At first we will define the basis of a corporate identity and its
key elements. It contains logo, colours and typography. We will continue with the description
of other elements of the corporate identity, which include printed advertisement (business cards,
mailing list, leaflets and brochures) and online advertisement (websites). In the theoretical part
we will describe the campaign for social networks. The main focus we will on Facebook and
Instagram. In the experimental part, we will describe the company Get fit with Eva who trusted
us with the entire production of the graphic design. We will also analyse the competition. Two
competing companies that also offer EMS training in Ljubljana were chosen for comparison.
These are EMS20 and Optimum Studio. We described and analysed their weaknesses and
strengths. With client’s instructions we created an icon, a logo and designed a color combination
for overall graphic design to make it look modern. We used logo in the business card and in on
the website. Pictorial material was also created for the campaign on social networks. This will
allow my client to expand her visibility on social media, which is also her goal. We created 21
creative posts.
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