20.500.12556/RUL-137582 Osnovna celostna grafična podoba in propagandna akcija za socialna omrežja Basic corporate identity and propaganda campaign for social networks Get Fit with Eva je blagovna znamka, za katero stoji mlada podjetnica s sedežem v Ljubljani, ki se ukvarja z različnimi tipi vadb in prehranskim svetovanjem. Svoje prostore Smart Gym ima v Ljubljani na Viču, kjer poleg klasičnih vadb ponuja tudi vadbe EMS oziroma električno mišično stimulacijo. V diplomskem delu bomo predstavili potek izdelave celostne grafične podobe (CGP) za podjetje, ki ga stranka do zdaj še ni imela. V začetku bomo opredelili, kaj je CGP in kateri so njeni ključni elementi. Podobo sestavljajo logotip, barve in tipografija. V nadaljevanju bodo predstavljeni ostali elementi CGP, kamor spadajo tiskovine (vizitka, dopisni list), tiskani oglasi (letak, brošura) in spletno oglaševanje (spletna stran). V teoretičnem delu bo opisana propagandna akcija za socialna omrežja, kjer se bomo osredotočili predvsem na Facebook in Instagram. V eksperimentalnem delu bomo opisali podjetje Get Fit with Eva, ki nam je zaupalo celotno izdelavo CGP, in analizirali njegovo konkurenco. Izbrali smo dve konkurenčni podjetji, ki v Ljubljani prav tako ponujata vadbo EMS. To sta EMS 20 in Optimum Studio. Opisali in analizirali smo njihove slabosti in prednosti. Z navodili stranke sta bila izdelana ikona in logotip. CGP smo dodelili barvno kombinacijo, ki naredi moderen videz. Logotip smo uporabili pri izdelavi vizitke in pri izdelavi spletne strani. Izdelali smo slikovni material za propagandno akcijo na socialnih omrežjih. S tem bo stranka lahko širila svojo prepoznavnost na socialnih omrežjih, kar je tudi njen cilj. Izdelali smo 21 objav za socialna omrežja. Na koncu pa smo opravili še analizo nekaterih objav. Po objavi propagandnega materiala smo analizirali pridobljeno število novih sledilcev. Get fit with Eva is a brand name of young entrepreneur. She specialises in various types of exercise and nutrition counseling. It has its premises in Ljubljana, Vič called Smart Gym. In addition to classic exercises, she also offers EMS exercises or electrical muscle stimulation. In the thesis work we will present the process of creating a corporate graphic image for a company that the client has not yet had. At first we will define the basis of a corporate identity and its key elements. It contains logo, colours and typography. We will continue with the description of other elements of the corporate identity, which include printed advertisement (business cards, mailing list, leaflets and brochures) and online advertisement (websites). In the theoretical part we will describe the campaign for social networks. The main focus we will on Facebook and Instagram. In the experimental part, we will describe the company Get fit with Eva who trusted us with the entire production of the graphic design. We will also analyse the competition. Two competing companies that also offer EMS training in Ljubljana were chosen for comparison. These are EMS20 and Optimum Studio. We described and analysed their weaknesses and strengths. With client’s instructions we created an icon, a logo and designed a color combination for overall graphic design to make it look modern. We used logo in the business card and in on the website. Pictorial material was also created for the campaign on social networks. This will allow my client to expand her visibility on social media, which is also her goal. We created 21 creative posts. celostna grafična podoba logotip vizitka oblikovanje propagandna akcija basic corporate identity logotype business card website design true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2022-06-22 15:26:39 2022-06-22 15:26:44 2022-09-15 04:15:25 0000-00-00 00:00:00 2022 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 84490 11564.pdf 11564.pdf 1 164AB13EEE35713F785DC9359ED9E6AC 59ce900ffea2c12818719fda8700b62d193d3f2cf64c7678a7eafb37a9786fdc c4ceb309-f22e-11ec-8aca-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=157588 Naravoslovnotehniška fakulteta 0 0 0