Perceived value of online advertising and its influence on consumer purchase intentions in residential real estate : master's thesis

Rant, Neja (author), Žabkar, Vesna (mentor)

• Language: English
• Keywords: real estate, marketing, electronic marketing, advertising, value, purchasing, decision making
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [N. Rant]
• Year: 2021
• Number of pages: IV, 70, 14 str.
• PID: 20.500.12556/RUL-134577
• UDC: 339.138
• COBISS.SI-ID: 92758019
• Publication date in RUL: 19.01.2022

Secondary language

• Language: Slovenian
• Title: Zaznana vrednost spletnega oglaševanja in njegov vpliv na stališča potencialnih kupcev pri nakupu stanovanjskih nepremičnin
• Keywords: nepremičnine, trženje, elektronsko trženje, oglaševanje, vrednost, nakup, odločanje