It was the gradual decline in the circulation of the newspaper Delo, which was the result of the development of new technologies as well as the process of privatization of Delo and later on changes in the magazine management, which were extensively questioned in the other media, that led the newspaper to give more emphasis to their website delo.si. Consequently, in 2018 the website was completely renewed, technologically improved and filled with more up-to-date content. In addition to shorter news coverage, the website started to publish more in-depth articles for which they could charge money. Moreover, they adjusted the production and work procedures and started the convergence of the editorial board of the newspaper and the website. The analysis has showed that they faced a number of complications chiefly because of the expectations that through convergence they would be able to reduce operating costs, but also because of the incorrect employee management strategies. Journalists resisted changes and it eventually culminated in the website editor quitting. The analysis has, furthermore, showed that with better management later on many complications were solved and today due to the renovation of the website the number of subscribers and readers is growing. Nevertheless, the delo.si website brings only a small percentage of revenue compared to the Delo newspaper, namely 2 to 5 percent, which is why in the future they will have to find new and better ways to generate more revenue.
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