In the diploma thesis, we compare the logo of the University of Ljubljana with a logo of foreign universities. The theoretical part includes the definition of corporate identity and description of its key elements, with the focus on the logotype and its components. This is followed by in-depth description the logo of the University of Ljubljana and five logos of world-famous universities, which are: Harvard University, Stanford University, University of Oxford, University of Cambridge and Institute of Technology Massachusetts.
The experimental part was based on our web survey, which allowed us to collect and analyse subjective feedback. The survey helped us get insights about current UL logo and suggestions about its possible future refresh. Besides this, our primary goal was also to find out whether this logo is compreheded on the same level as others. In the analysis, we compared all the received data from the survey, which is followed by a general comparison of our subjects – all six logos. This was based on subjective assessment and general theory, presented in the theoretical part.
Through the survey and research of university logos, we concluded that the logo of the University of Ljubljana does not lack in comparison to other universities, however, its base would need to be slightly changed and upgraded. This would make it stand out more and be more visible, in addition to being a better fit for today’s needs. But the changed logo should still be based on the current image of the building and red color, as these are two main elements which are already imprinted in the memory of the public.