This master's thesis presents a research involving the case study of the Metaldays festival in Tolmin, mainly emphasising the influence that music festivals can have on the local culture. The first part, which is the theoretical part, presents a literature review, stressing and explaining in detail the following key terms: ''venue'', ''event'', ''festival'', ''festivalisation'' and ''festival tourism''. The next chapter describes the most frequent influences of festivals on the local culture and the venue of the Metaldays festival, reviews press releases about the festival published between 2004 and 2019 and summarises three already conducted studies on the festival events in Tolmin. The press releases and summaries review offers data that make it easier to understand the relation between the festival and the local population, which also contributes to a deeper understanding of the topic of this master's thesis. The second part of the paper, the empirical part, describes the quantitative methods used (interview and observation with participation) and presents the interpretation of results of the conducted research. In the conclusion of the paper, I determined that the Metaldays festival receives great support from the local population, that the most frequent influences on the local culture are of economic, social and environmental nature and that the local population sees the festival as a cultural novelty that brings new energy to the town and has increased its visibility. However, it can not be confirmed if the festival has in fact become part of the town's identity. I also determined that, due to the incapacity of participating in the organisation of the festival and having an impact on the changes, which would reduce its negative influence within the local population, a feeling of marginalisation has emerged that results in negative attitude towards the festival.
|
