As there are many wood products suppliers and service providers on the market, the companies must continually strive to improve or at least maintain their market share. There are several methods to do this. One of them is advertising. The company must design the advertisment customers will like. A number of criteria should be considered when creating the advertisment, including the fact that some of them are more important than others. The goal of our study was to find out the market experts' opinion on criteria importance in advertising wood products and services. The survey results were taken into account in assessing the advertisments of potential buyers.
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