20.500.12556/RUL-117408 Analiza pomembnosti kriterijev pri oglaševanju lesnih izdelkov in storitev diplomsko delo - visokošolski strokovni študij The importance of criteria analysis in advertising wood products and service Na tržišču je veliko ponudnikov lesnih izdelkov in storitev, zato si morajo podjetja neprestano prizadevati za izboljšanje ali vsaj ohranitev svojega tržnega deleža. Načinov je več, eden izmed njih je tudi oglaševanje. Ponudnik mora pripraviti tak oglas, ki bo potrošnikom všeč. Pri tem mora upoštevati številne kriterije, kakor tudi dejstvo, da so nekateri izmed teh pomembnejši od drugih. Ugotavljali smo, kakšno je mnenje tržnih strokovnjakov o pomembnosti kriterijev pri oglaševanju lesnih izdelkov in storitev. Rezultate raziskave smo upoštevali pri ocenjevanju oglasov potencialnih kupcev. As there are many wood products suppliers and service providers on the market, the companies must continually strive to improve or at least maintain their market share. There are several methods to do this. One of them is advertising. The company must design the advertisment customers will like. A number of criteria should be considered when creating the advertisment, including the fact that some of them are more important than others. The goal of our study was to find out the market experts' opinion on criteria importance in advertising wood products and services. The survey results were taken into account in assessing the advertisments of potential buyers. oglaševanje AHP analiza marketing trženje advertising AHP analysis marketing true false false [M. Jukić] Slovenski jezik Angleški jezik Višješolska diplomska naloga 2020-07-09 14:57:54 2020-07-09 14:58:00 2022-08-29 03:43:14 0000-00-00 00:00:00 2013 0 Ljubljana 2013 Ljubljana IX, 51 f. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 519.852:630*79 2118537 VIS_Jukic_Miha_2013.pdf VIS_Jukic_Miha_2013.pdf 1 836BC463D8CE06FE6808AC6AAB7D80FA 1aad24e68acce3b36e6995660b677c830e1be2c938dfbbdaca34894ff19dc073 2d2f474c-a1b9-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=131272 VIS_Jukic_Miha_2013.pdf VIS_Jukic_Miha_2013.pdf 1 836BC463D8CE06FE6808AC6AAB7D80FA 1aad24e68acce3b36e6995660b677c830e1be2c938dfbbdaca34894ff19dc073 2d1c3842-a1b9-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=131271 Biotehniška fakulteta 0 0 0