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Preferences of different target groups of consumers in case of furniture purchase
Oblak, Leon (Avtor), Glavonjić, Branko (Avtor), Pirc Barčić, Andreja (Avtor), Bizjak, Teja (Avtor), Grošelj, Petra (Avtor)

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URLURL - Izvorni URL, za dostop obiščite https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=342619 Povezava se odpre v novem oknu
URLURL - Izvorni URL, za dostop obiščite https://doi.org/10.5552/drvind.2020.1932 Povezava se odpre v novem oknu

Izvleček
In a market environment where changes are constant, understanding customer buying behaviour is crucial for companies in order to operate both successfully and effectively. We analysed how different age groups and net monthly incomes per household influence consumer decisions in Slovenia, Serbia and Croatia in the case of furniture purchases, when the three main factors are material, price and service. Each factor was further divided into three levels. In the case of material, the respondents could choose between solid wood, chipboard and fibreboard or other materials. In the case of price, they could choose between a low, middle or high price range, and in the case of services, they could choose between pre-sales, sales and after-sales services. With conjoint analysis, we analysed the markets in Slovenia, Serbia and Croatia. The important differences in consumer buying behaviour in these three countries were discovered. The results of the research will serve as a useful basis for wood sector companies to design more successful marketing strategies, which will help them to achieve their goals in different target markets.

Jezik:Angleški jezik
Ključne besede:marketing, buying decision process, furniture, conjoint analysis
Vrsta gradiva:Članek v reviji (dk_c)
Tipologija:1.01 - Izvirni znanstveni članek
Organizacija:BF - Biotehniška fakulteta
Leto izida:2020
Št. strani:Str. 79-87
Številčenje:Vol. 71, iss. 1
UDK:630*72
ISSN pri članku:0012-6772
DOI:10.5552/drvind.2020.1932 Povezava se odpre v novem oknu
COBISS.SI-ID:5647782 Povezava se odpre v novem oknu
Število ogledov:315
Število prenosov:384
Metapodatki:XML RDF-CHPDL DC-XML DC-RDF
 
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Gradivo je del revije

Naslov:Drvna industrija
Skrajšan naslov:Drv. ind.
Založnik:Šumarski fakultet Sveučilišta u Zagrebu, Hrvatsko šumarsko društvo, Croatiadrvo, d. d., Exportdrvo, p. o.
COBISS.SI-ID:2858754 Povezava se odpre v novem oknu

Gradivo je financirano iz projekta

Financer:ARRS - Agencija za raziskovalno dejavnost Republike Slovenije (ARRS)
Program financ.:P4-0059
Številka projekta:P4-0059
Naslov:Gozd, gozdarstvo in obnovljivi gozdni viri

Financer:ARRS - Agencija za raziskovalno dejavnost Republike Slovenije (ARRS)
Program financ.:P4-0015
Številka projekta:P4-0015
Naslov:Les in lignocelulozni kompoziti

Sekundarni jezik

Jezik:Slovenski jezik
Naslov:Sklonosti kupaca pri donošenju odluke o kupnji namještaja
Ključne besede:marketing, odločevalski procesi, pohištvena industrija

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