20.500.12556/RUL-116913
Preferences of different target groups of consumers in case of furniture purchase
Sklonosti kupaca pri donošenju odluke o kupnji namještaja
In a market environment where changes are constant, understanding customer buying behaviour is crucial for companies in order to operate both successfully and effectively. We analysed how different age groups and net monthly incomes per household influence consumer decisions in Slovenia, Serbia and Croatia in the case of furniture purchases, when the three main factors are material, price and service. Each factor was further divided into three levels. In the case of material, the respondents could choose between solid wood, chipboard and fibreboard or other materials. In the case of price, they could choose between a low, middle or high price range, and in the case of services, they could choose between pre-sales, sales and after-sales services. With conjoint analysis, we analysed the markets in Slovenia, Serbia and Croatia. The important differences in consumer buying behaviour in these three countries were discovered. The results of the research will serve as a useful basis for wood sector companies to design more successful marketing strategies, which will help them to achieve their goals in different target markets.
marketing
buying decision process
furniture
conjoint analysis
marketing
odločevalski procesi
pohištvena industrija
true
false
false
Angleški jezik
Slovenski jezik
Članek v reviji
2020-06-16 10:49:49
2020-06-16 10:49:54
2022-08-29 03:39:54
0000-00-00 00:00:00
2020
0
0
Str. 79-87
iss. 1
Vol. 71
2020
0000-00-00
Zaloznikova
Objavljeno
NiDoloceno
0000-00-00
0000-00-00
0000-00-00
630*72
0012-6772
10.5552/drvind.2020.1932
5647782
2858754
RAZ_Oblak_Leon_2020.pdf
RAZ_Oblak_Leon_2020.pdf
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ba8779b04ad08764c350bff270c31f467ed5345943dd01e823b9dcf81cc0f179
09eb27d1-a1b9-11eb-a523-00155dcfd717
https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=130623
https://doi.org/10.5552/drvind.2020.1932
1
https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=130621
https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=342619
1
https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=130622
Biotehniška fakulteta
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