The diploma thesis describes the whole corporate identity renovation process and its elements of female lingerie and swimwear brand named Aima Dora, based on a tropical island of Mauritius. The corporate identity renovation and e-commerce website design were the key tasks of a new business model, formed for a launch of the upcoming collection.
The diploma thesis is presented in two parts. In the first theoretical part describes brand analysis, definition of current identity compared to competition and visual philosophy based on triangle of reference, where we compare between realistic identity, brand image and identity system. What follows is the description of various tools used in the process, website description and explanation of designing techniques.
The second experimental part illustrates a concept idea, based on the desires of management team and the analysis of contemporary trends. Following by a selection of the color palette and typography used for the new identity, as well as presentation website, printed promotional matter and its final commercial use.