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Merjenje uspešnosti oglaševanja na primeru blagovne znamke Cockta : diplomsko delo
Šmid, Marija (Author), Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/smid2551.pdf This link opens in a new window
Language:Slovenian
Keywords:trženje, oglas, poslovno komuniciranje, uspešnost poslovanja, blagovne znamke, analiza, case study, brezalkoholne pijače, Cockta
Work type:Undergraduate thesis (m5)
Tipology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Year:2006
Publisher:[M. Šmid]
Number of pages:36 str., 9 str. pril.
Place:Ljubljana
UDC:659.1
COBISS.SI-ID:16852710 This link opens in a new window
Views:542
Downloads:160
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Language:Unknown
Keywords:marketing, advertisement, business communication, business efficiency, trademarks, analysis, case study, non-alcoholic beverages, Cockta

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