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Merjenje uspešnosti oglaševanja na primeru blagovne znamke Cockta : diplomsko delo
ID Šmid, Marija (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/u_diplome/smid2551.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, oglas, poslovno komuniciranje, uspešnost poslovanja, blagovne znamke, analiza, case study, brezalkoholne pijače, Cockta
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Šmid]
Year:2006
Number of pages:36 str., 9 str. pril.
PID:20.500.12556/RUL-10993 This link opens in a new window
UDC:659.1
COBISS.SI-ID:16852710 This link opens in a new window
Publication date in RUL:11.07.2014
Views:1207
Downloads:204
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Language:Unknown
Keywords:marketing, advertisement, business communication, business efficiency, trademarks, analysis, case study, non-alcoholic beverages, Cockta

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