The state is attempting to directly mirror rules, which apply to physical sales, onto the virtual world, which is not always possible and is even limiting. Because of a too rigid system and the non-responsiveness of the assigned state institutions to detailed questions, it often happens that the individuals` capabilities cannot be used in full, which means slower progression of society as a whole, lower GDP, worse consumer buying power, etc. Because of the desire to set up a secure legal system, we are making it increasingly complicated. By making it more and more complicated, we are actually making it less secure. On the other hand, the importance of protecting legal relations cannot be ignored, no matter how new they are. Opening the gates of law order entirely to ensure entrepreneurial freedom, it would be a leap to another extreme. The search for the golden middle has been slow and unconvincing because of the novelty of the resulting relationships. This is why research like this one are important because they give us a better understanding of where we stand today. Knowing where we are, gives us the opportunity to identify where we want to go and map the way to it.
The European Union estimates that there are approximately 930,000 companies in the EU that offer online sales in their own Member State. It also believes that 131,130 companies will start cross-border online sales in the next year. The European Commission estimates that the share of online sales will grow to 12.8% of total sales in the EU by 2019. The legal basis, which is used for online sales and web earnings in the Republic of Slovenia, is obsolete and fragmented.
Online sales offer a greater choice for consumers, which also means greater competitiveness and, to a certain extent, lower prices. However, in order to fully benefit from the free movement of goods and services provided by the EU, a unification of rules and the improvement of access to information for entrepreneurs and consumers would be required.
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