The aim of the thesis is to produce a promotional video product in order to advertise the services offered by the homestead Repovž.
In the theoretical part of the thesis, a video is analyzed in its history as part of the development of technology. The marketing communication tool is also described in more detail - the advertising process and the individual levels that companies must take into account for progress. The following are also the current strongest social networking sites YouTube and Facebook.
In the experimental part of the thesis, the phases of the process of producing a promotional video for the company are described in more detail. Pre-production is presented, which contains forging basic ideas using a storyboard. The process of recording the equipment used and video editing of the finished product is followed.
The final part also describes the analysis of the company's final product conclusions, using statistical data on the Facebook social network.