Corporate social responsibility and consumers's willingness to pay : master's thesis

Bavčar, Anja (author), Žabkar, Vesna (mentor)

• Language: English
• Keywords: marketing, consumer behaviour, consumer psychology, purchasing, decision making, social responsibility, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Bavčar]
• Year: 2017
• Number of pages: III, 71, 29 str.
• PID: 20.500.12556/RUL-99618
• UDC: 366
• COBISS.SI-ID: 24156902
• Publication date in RUL: 13.02.2018

Secondary language

• Language: Slovenian
• Title: Družbena odgovornost podjetij in potrošnikova pripravljenost plačati zanjo
• Keywords: trženje, vedenje potrošnikov, psihologija potrošnika, nakup, odločanje, družbena odgovornost, raziskave, analiza