In the thesis, we researched to what extent journalists, considering the steady decline of newspapers circulation, remain committed (solely) to informing the public and to what extent they choose misleading titles in order to sell more copies, and whether there are differences between quality newspapers and yellow press. We analysed 229 headlines of Delo newspaper and 144 headlines of Slovenske novice newspaper. Based on the analysed headlines and their connection to the content, we concluded that there is a higher percentage of misleading headlines in Slovenske novice which were also more directly misleading. However, we perceived that the market orientation has been blurring the boundaries between quality and yellow press. In the analysis of the headlines on the covers of both analysed newspapers, we found the percentage of misleading headlines was almost the same with both newspapers.
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