Uporaba orodja Google Trends za napovedovanje nakupne intence : študija primera

Jeras, Manca (author), Lozar Manfreda, Katja (mentor), Škulj, Damjan (co-mentor)

• Language: Slovenian
• Keywords: nakupna intenca, spletne poizvedbe, družboslovni podatki, Blagovne znamke, Vedenje potrošnikov, Spletni iskalniki, Magistrske naloge
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: FDV - Faculty of Social Sciences
• Place of publishing: Ljubljana
• Publisher: [M. Jeras]
• Year: 2017
• Number of pages: 75 str.
• PID: 20.500.12556/RUL-98224
• UDC: 303:659.126:004.659(043.3)
• COBISS.SI-ID: 35280989
• Publication date in RUL: 23.11.2017

Secondary language

• Language: English
• Keywords: Trademarks, Consumer behavior, Web search engines, Master's theses