This thesis focuses on the corporate identity design and the process of designing it.
The thesis is divided in two sections. In the first part, which discusses the theoretical and artistic background, I examine the definition of graphic design, with its historical development. The discussion reveals the different interpretations of the topic: some experts claim that graphic design is a form of art, while others believe that art and graphic design are two separate fields of study. I also present the tasks of a graphic designer and which fields graphic design includes. I focus on the corporate identity design and its parts and also analyse and compare graphic signs in the audio and video production in Slovenia and abroad.
In the second part of the thesis, I model a corporate identity design in audio and video production, based on the theory presented in the first part of the thesis, presenting the development of the graphic sign from the initial idea to the final product.