The main topic of the present master's thesis is the global economic crisis and the impact on the automotive market in Slovenia and European countries. The aim of the study was to analyse the sales of vehicles and other directly related activities and to present and compare the findings. The theoretical part presents the author's views and already carried out research in this field while the empirical part contains analyses of the Slovenian vehicle market after 2007.
Main methods used in the master’s thesis are the statistical method and the compilation method additionally, classification and descriptive method was used as well.
It was found that the economic crisis had a major impact on the sale of vehicles around the world. Slovenia experienced a slowdown in economic growth towards the end of 2008 Consequently, the production of vehicles and components decreased, while the decline in production volumes led to numerous layoffs. Simply put, Slovenian market has succumbed to the situation on foreign markets, but at the same time, many wrong actions have been committed either by the state, companies or individuals.
The survey examined the hypotheses set out in the introductory part of the paper. The first and the second hypotheses were successfully confirmed by statistical data and analyses, while the third hypothesis was rejected due to the information obtained about the measures taken during the economic crisis. The fourth hypothesis was confirmed only partly because of the inequality of markets.
Finally, the work also creates an important contribution to the field of managerial economics in the public sector, measures and advice presented in the thesis, may also have positive impact, relating to the operating activities of the entity and perception of people when purchasing a car. In that manner, more new vehicles could be sold, resulting in the rejuvenation of the rolling stock and stronger economy.
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