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Umeščanje izdelkov v hollywoodskih filmih : primer serije filmov o James Bondu
ID
Kranjc, Barbara
(
Author
),
ID
Ograjenšek, Irena
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/u_diplome/kranjc14908.pdf
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Language:
Slovenian
Keywords:
zabavna industrija
,
film
,
trženje
,
proizvodi
,
blagovne znamke
,
etika
,
kritika
,
primeri
,
raziskave
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[B. Kranjc]
Year:
2016
Number of pages:
III, 45, 11 str.
PID:
20.500.12556/RUL-96183
UDC:
339.138
COBISS.SI-ID:
23628774
Publication date in RUL:
27.09.2017
Views:
1697
Downloads:
150
Metadata:
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Secondary language
Language:
English
Title:
Product placement in Holywood movies: the case of James Bond movie series
Keywords:
entertainment industry
,
film
,
marketing
,
products
,
brands
,
ethics
,
critics
,
cases
,
research
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